Breaking the Market Limitation of "After-Meal Consumption"—Creating an All-Day Claim Advantage for Your Product
In today's highly homogenized probiotic market, brand owners often face a core limitation during product development: Constraints on Consumption Timing. Most traditional probiotic ingredients lack effective protection mechanisms and easily deactivate in the highly acidic environment of an empty stomach (pH 1.5-2.5). Consequently, brands are forced to label packaging with "suggested consumption after meals," relying on food to neutralize stomach acid to ensure survival rates.
However, for brand management, "restricting consumption time" invisibly narrows the product's usage scenarios. When consumers only remember to take supplements after meals, the consumption speed and context become limited.
New Bellus is dedicated to helping brand owners break this barrier through advanced ingredient technology. With our Patented 5-Layer Embedding Technology, your product can claim "All-Day Suitability"—whether it's the first pack on an empty stomach in the morning or a quick pack during a busy break, ensuring strains safely pass through the internal environment.
This flexibility of "replenish anytime, regardless of time" is not only a powerful marketing selling point but also allows your product to stand out among competitors, building a true technical moat.
Technical Core: Building a Product Moat with "Patented Embedding Technology"
To realize the marketing claim of "can be taken on an empty stomach," marketing jargon is not enough; it must be backed by scientific data. The "embedding technology" of the raw material is the key to victory.
1. The 5 Protective Layers Breaking Environmental Limits: Comprehensive Defense Mechanism
Unlike generic naked bacteria ingredients, New Bellus has developed the industry-innovative "5-Layer Embedding Technology" and obtained Taiwan Patent M646187. It effectively enhances the survival rate and colonization ability of probiotics in extreme environments, acting like a precision-designed spacesuit for fragile probiotics.
2. Product Positioning Differentiation Table: How Technology Translates to Selling Points
Through ingredient upgrades, your product positioning leaps from "traditional" to "high-end functional". The table below demonstrates how technical differences directly solve consumer pain points:
| Comparison Item |
Generic Ingredient Product (Non-embedded) |
Product with Patented Embedded Ingredients | Analysis of Technology vs. Pain Point |
| Usage Suggestion |
Suggested after meals to reduce loss. |
Use anytime (Empty stomach, before meals, before bed).
|
Breaks pH limits, allowing brands to make differentiated marketing claims of "replenish anytime." |
| Product Efficacy |
Activity easily destroyed by stomach acid/bile salts. |
High survival rate & Precision colonization. |
Through acid, bile salt, and lysozyme resistance, ensuring strains reach the gut, boosting actual product reputation. |
| Competitiveness |
Relies on "High CFU count" to offset loss. |
"Quality over Quantity" Technical Moat. |
Shifts from a simple CFU price war to a high-end positioning emphasizing "multi-layer protection" and "high survival rates." |
New Product Development Inspiration: Targeting the "Sports Nutrition" Blue Ocean
Beyond daily health, combining probiotics with protein powder has become a global trend. The scientific basis behind this is the "Gut-Muscle Axis". However, generic probiotics are extremely sensitive to temperature (deactivating at >40°C), often requiring cold storage/transport, which creates usage and storage inconvenience for protein powder consumers. This has been the biggest technical bottleneck for such products.
1. Scientific Mechanism: Why Do Fitness Enthusiasts Need Probiotics?
Developing probiotic products for fitness groups can solve two core problems, significantly enhancing product efficacy:
Enhance Protein Utilization
Proteins are large molecules that need to be broken down into amino acids for absorption. Specific probiotic strains can optimize the gut environment and even assist in enzyme production to help digest protein, reducing the waste of expensive protein powder.
Improve "Protein Farts" and Bloating
This is a high potential demand among fitness groups. High protein intake easily leads to the proliferation of bad gut bacteria, producing hydrogen sulfide (the source of foul gas) and bloating. Supplementing enough good bacteria can effectively improve this social embarrassment.
2. New Bellus Heat-Resistant Probiotic Solution
To allow probiotics to be added to instant drinks or be convenient for ambient transport and storage, New Bellus provides Heat-Resistant Probiotic Ingredients screened from special strains
- Processing Advantage: Suitable for various formats (sachets, shaker pre-mixes), with better tolerance during production.
- Logistics Advantage: Products can be transported and stored at room temperature, increasing convenience.
- Consumer Advantage: Consumers can store at room temperature and carry it with them, mixing directly with room temperature water after exercise without worrying about a landslide decline in activity, thus not altering consumer habits.
Key to Increasing Product Premium: From Single Strain to a Complete "Synbiotics" Ecosystem
As a professional ingredient supplier, we observe the market moving from single strains to complex formulas. We recommend brands adopt the "Synbiotics" concept when designing new products to enhance professional appeal and pricing space.
1. Necessary Logistical Support
Prebiotics Having probiotics (soldiers) alone is not enough; provisions must be provided. We recommend adding Inulin, FOS, GOS, or resistant maltodextrin. This acts as "food for good bacteria" in marketing, strengthening the colonization narrative.
2. Trending Ingredient
Postbiotics Adding Postbiotics (such as short-chain fatty acids) is a current market trend. These are metabolites of probiotics that can be directly absorbed by the gut, rapidly creating an environment suitable for good bacteria growth.
Suggested Formula Structure: Probiotics (Soldiers) + Prebiotics (Provisions) + Postbiotics (Battlefield Environment) = Complete Synbiotics System.
New Bellus Supply Chain Empowerment, Building a Technical Moat for Brands
The success of probiotic products is often determined at the raw material stage. The huge price gap in market products lies in whether the ingredients possess the technical foundation of "survival rate" and "stability".
Cheap ingredients may lack embedding protection, forcing your product to restrict consumers to "eat after meals" and "keep refrigerated," invisibly increasing the threshold for use. New Bellus is committed to developing the world's highest specification functional ingredients. We hope to be the technical backing for brand owners, endowing your product with stronger market persuasiveness through transparent scientific data.
Subtitle
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FAQ
Q1: If our product does not indicate special embedding technology, how should we suggest consumption timing?
A: If the product uses traditional ingredients (non-embedded), to be safe, we strongly recommend consumers eat within 30 minutes after a meal. Please explain to consumers that this utilizes food to neutralize stomach acid, raising the pH above 3.5 to increase the survival rate of probiotics passing through the stomach.
Q2: Can probiotics be taken with hot coffee or hot tea?
A: Absolutely not recommended. Probiotics are active microorganisms; high temperature (over 40°C) is the number one killer, and tea polyphenols and caffeine may also affect activity. The best way is to take with room temperature water. If consumers want to drink coffee, suggest a gap of over 1 hour. However, if your company uses New Bellus Heat-Resistant Probiotics, product tolerance to temperature can be increased.
Q3: Since acid resistance is needed, how are "Crystal Ball" probiotics different from "Embedding Technology"?
A: Crystal balls are an effective physical protection method (encased in a shell), but Li-Feng Bio's modern "Patented 5-Layer Embedding Technology" is more advanced. It acts like a precision-designed spacesuit for fragile probiotics, solving multiple issues of acid resistance, alkali resistance, and storage stability. Furthermore, the powder form is more flexible in processing applications than granular crystal balls (e.g., can be added to drinks without affecting texture), and release and distribution in the gut are typically more uniform.
Q4: Can consumers taking antibiotics still take probiotics?
A: Yes, and it is very necessary. Antibiotics indiscriminately attack good gut bacteria, leading to flora imbalance (e.g., diarrhea). The key is the "time difference": please advise consumers to wait more than 2 hours after taking antibiotics. Let the antibiotics metabolize partially before replenishing the probiotic troops to help rebuild gut order.
Q5: Consumers often ask "How long until it's effective?"; how should we set reasonable expectations?
A: Changing the gut flora ecosystem doesn't happen in a day or two. Based on clinical experience and academic advice, consumers should be guided to consume continuously for 3 to 6 months.
- Month 1 (Adjustment Period): Increased gas may occur; this is a normal phenomenon of flora adjustment.
- Months 2-3 (Colonization Period): Good bacteria begin to gain the upper hand. Only with continuous supplementation can good bacteria truly settle, thereby improving constitution. This is also the best argument for brands to promote a "Subscription/Recurring Purchase" model.
Subtitle
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the customer – find out what they want and give it to them.