Market Trend｜The Rise of Postbiotics
With the growing awareness of “gut health,” the global health market is evolving beyond probiotics toward postbiotics. Postbiotics offer higher stability and versatile applications, making them attractive for food and nutrition innovation.
According to MarketsandMarkets, the global postbiotics market—valued at USD 146.7M in 2025—is projected to reach USD 224.8M by 2030, with a CAGR of over 8.9%.
Latest Research｜NB®23 Postbiotics for Muscle Endurance
A recent Nutrients study demonstrated that heat-treated Lacticaseibacillus paracasei NB23 retains multiple benefits for sports performance and recovery:
- Endurance Support: Heat-treated NB23 extended swimming endurance in animal studies, with higher glycogen levels in liver and muscle.
- Fatigue Reduction: Lower levels of blood lactate, ammonia, and urea nitrogen were observed, suggesting faster recovery after exercise.
- High Application Flexibility: Compared with live probiotics, postbiotics provide:
1. Excellent stability – no need for cold-chain, resistant to heat and processing.
2. Higher safety – non-viable, eliminating risks associated with live bacteria.
3. Versatile use – suitable for sports supplements, instant powders, beverages, capsules, baked goods, and energy bars.
These
advantages make postbiotics a next-generation solution for sports
nutrition and daily wellness products.
Brand Connection｜Micro-Fermentation Innovation, Infinite Value
The development of NB®23 Postbiotics is rooted in our belief: “Small Things Creating Big Value.” From sports performance to daily wellness, NB®23 offers not only scientific validation but also versatile application opportunities, empowering brands and R&D teams to design products that meet evolving consumer needs.
Disclaimer
This article is based on recent academic research and intended solely for
internal use by B2B customers in R&D, procurement, and product planning.
Reported health effects are drawn from scientific studies and are not specific
product claims. End-product marketing claims must comply with local regulations
and gain regulatory approval.
Reference:
- Lee, M.-C.; Cheng, T.-Y.; Lin, P.-J.; Lin, T.-C.; Chou, C.-H.; Chen, C.-Y.; Huang, C.-C. Supplementation with Live and Heat-Treated Lacticaseibacillus paracasei NB23 Enhances Endurance and Attenuates Exercise-Induced Fatigue in Mice. Nutrients 2025, 17, 2568. https://doi.org/10.3390/nu17152568
- MarketsandMarkets. (2025). Postbiotics Market worth $224.8 million by 2030. https://www.marketsandmarkets.com/Market-Reports/postbiotics-market-237110254.html