Market Trend｜The Rise of Sports Nutrition
The global sports nutrition market was valued at USD 55.9B in 2024 and is projected to grow from USD 59.13B in 2025 to USD 96.54B by 2032, at a CAGR of 7.25%. The Asia Pacific region accounted for 38.12% of the market in 2024, highlighting strong regional demand.
As the active population grows—from elite athletes to everyday fitness enthusiasts—demands are shifting beyond protein supplementation. Consumers now seek solutions that optimize energy utilization, reduce post-exercise fatigue, and accelerate recovery.
Latest Research｜How Lacticaseibacillus paracasei NB23 Supports Endurance and Recovery
A recent study in Nutrients demonstrated multiple benefits of supplementing with Lacticaseibacillus paracasei NB23 in mice:
Extended Endurance
NB23-supplemented mice swam longer during endurance tests, with higher glycogen storage in the liver and muscle, indicating improved stamina.
Reduced Fatigue Markers
Blood levels of lactate, ammonia, and blood urea nitrogen (BUN) were lower post-exercise, suggesting lighter metabolic burden and faster recovery.
Maintained Muscle Condition
NB23-supplemented mice showed reduced serum biomarkers of muscle damage (e.g., CK and LDH), pointing to protective effects on post-exercise muscle condition.
Empowering Athletes to Push Beyond Limits
New Bellus NB®23 is designed to meet the modern athlete’s need for natural, effective, and safe support. With the power of probiotics, it helps extend endurance, reduce fatigue, and sustain physical resilience.
This reflects the New Bellus brand philosophy: Be New・Be Limitless・Be Beneficial.
New Bellus is dedicated to microbial fermentation innovation, creating small things with big value. NB®23 is a flagship outcome of our probiotic R&D platform, developed to support everyday performance and recovery, helping athletes and active individuals maintain balance under physical challenges.
Disclaimer
This article is based on recent academic research and intended solely for
internal use by B2B customers in R&D, procurement, and product planning.
Reported health effects are drawn from scientific studies and are not specific
product claims. End-product marketing claims must comply with local regulations
and gain regulatory approval.
Reference:
- Lee, M.-C.; Cheng, T.-Y.; Lin, P.-J.; Lin, T.-C.; Chou, C.-H.; Chen, C.-Y.; Huang, C.-C. Supplementation with Live and Heat-Treated Lacticaseibacillus paracasei NB23 Enhances Endurance and Attenuates Exercise-Induced Fatigue in Mice. Nutrients 2025, 17, 2568. https://doi.org/10.3390/nu17152568
- Sports Nutrition Market Size, Share & Industry Analysis, By Product Type (Sports Supplements, Sports Drinks, and Sports Foods), By Ingredients (Vitamins and Minerals, Proteins and Amino Acids, Carbohydrates, Probiotics, Botanicals/Herbals, and Others) By Functionality (Energy, Muscle Growth, Hydration, Weight Management, and Others), By End User (Bodybuilders, Athletes, and Lifestyle Users), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drug Stores/Pharmacy, Specialty Stores/Fitness Centers, and Online Retail), and Regional Forecast, 2025-2032 https://www.fortunebusinessinsights.com/sports-nutrition-market-111359