The logo of New Bellus comes from N and B. “Bellus” means abundant harvest. “New Bellus” represents brand new and plentiful business concept of SERVICE, VITALITY, and INNOVATION for sustainable development. The logo is colored in deep red and golden. Red means happiness, cheerfulness, vigor and enthusiasm. Gold stands for fortune, good harvest and brightness. We design the logo to present our mission and CIS. It symbolizes that we have warm service, infinite vitality and continuous innovation in food industry. New Bellus will serve as a bridge connecting to your healthy and wonderful life.